RoundPeg

Maslow's hierarchy reveals an edge for Purposeful brands. The ability to actually help consumers achieve what’s possible and getting closer to being their best selves. Learn the key at the top of the pyramid:

Can Purposeful Marketing Really Motivate People to Be Their Best? - RoundPeg Learn the purposeful marketing advantage at the top of Maslow's Hierarchy of Needs - and how it can help you connect with your customers.

Underperforming designers. Frustrated leadership. There's a communication breakdown in your creative department, and you don't. know. how. to. fix it. Fortunately, you're not alone - and the solution is right here: https://roundp.co/how-to-run-creative

Alisa Herr is not only a in tech, she's a mom and has a degree in . 👩🏻‍💻

We learned lessons in , , and following your own path when we chatted with her here: https://roundp.co/3ucFkHG

Following Your Own Path Will Always Lead You To The Right Place: A Journey in IT - RoundPeg Learning from Founding Mothers in the B Corp community is at the core of what we do in this blog. Our most recent interview features Alisa Herr, Founder and CEO of Unity Web Agency.

Fantastic article defining "brand activism" and using examples from Starbucks to explain why a brand's stance MUST be paired with true action! We are excited to see this marketing trend pick up speed.... via Instapage

The Advantages & Perils of Brand Activism Brand activism is when a company seeks to impact a social, economic, environmental, or political problem. Learn what works and what doesn't.