MindPro Communications

“Brand” - How an organisation, individual or company is perceived by the world

“Branding” - The marketing practice of actively outlining, building and profiling a distinctive brand

“Brand Identity” - The collection of all brand elements that an organisation, company or an individual creates in-order to portray a unique, memorable and preferable image to consumers

Who you are as a brand is made up of a few key elements:

Mission - What’s your purpose and goal of operations.
Values - Beliefs that drive your organisation.
Brand Personality - If your brand was a person, what kind of personality would it possess.
Unique Positioning - How your company differentiates itself from competition.
Brand Voice - How your brand communicates with its target market.

Brand Development
The building blocks to determine before creating your design assets include;

Typography (Font) - The typography that you choose will say a lot about your brand. There are four major types of typography; SERIF, SANS SERIF, SCRIPT and DISPLAY.
Colour Palette - People have psychological ties to different colours. Using colours strategically in your colour brand palette can have a serious impact on how your brand is perceived. Different colours evoke different feelings and emotions like passion, high-energy, happiness and royalty.
Form/Shape - Different forms create different reactions that can shape your brand identity (pun intended). Round shapes are all about warmth and fuzziness. Straight edged shapes are about strength and efficiency. Vertical lines suggest masculinity and strength, while horizontal lines suggest tranquility and mellow vibes.

What kind of business do you run? Regardless of your answer, the challenge is for you to start the process of considering your business as a media company. Where do you get most of your information about what's going on around the globe? Whether you view television news, read online sites or read the newspaper, the news controls the conversation for each time-period.

The best way to control the conversation in front of your prospects and customers is to get in front of them with quality content. Content that is well-thought, well-written and then strategically rolled out to them.

The key to being a beacon that stands out from the rest is not to drown customers with randomly selected information that lacks direction. Give them a well thought chronological process that takes them on a journey full of engaging ideas and unbeatable value.

Let us help you.