DOME MEDIA
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Dome Media is a Leading Publishing and Media Image Management Company that offers optimum media solutions both in – house and to external corporates and organizations. Dome Media knows and understands media and brand management. We know what works and what doesn’t; what it is the public wants to hear and how they want to hear it. We know how to engage the public – but not just any public. We know
How to write a good press release.
1) Grab attention with a good headline.
The beginning of a press release — just as with a magazine article, book or promotional pamphlet — is the most important. A strong headline (and, for that matter, email subject line when you send out the pitch) will pull in journalists seeking good stories. Your headline should be as engaging as it is accurate.
2) Get right to the point in the first paragraph.
Because reporters are busy people, you must assume that they will only read the first sentence and then scan the rest — and even that’s a generous assumption. Get the message of your press release out quickly. Every important point should be addressed in the first few sentences. The subsequent paragraphs should be for supporting information.
3) Include hard numbers.
It’s easy to fill up a page with a creative, colorful narrative. Leave the artistry to the writers — pack your press release with hard numbers that support the significance of your product or announcement. If you’re claiming a trend, you need proof to back it up. Quantify your argument and it will become much more compelling.
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