Do Digital Academy

And that’s a wrap on our Social Media for Creatives course! Twenty talented artists started their journey in March wanting direction with their social media, confidence in posting, how to make money online and how to share their craft with the world.

Armed with an amazing sponsor City of Cape Town and inspiring venue Zeitz MOCAA we dove deep into social media and how to leverage it. We covered topics like:

✨ How to pick a social media platform
✨ How to grow across each platform
✨ How to monetize your presence online
✨How to build your website

Our masterclasses featured talented speakers like Steven van Wyk, Kareesha Naidoo, Karen Vermeulen, Lorna Kalimashe and Lungiswa Chantell Joe and each was thoughtfully co-ordinated by Dammon Rice 🤗

But the biggest S/O goes to our talented, curious and committed students - we are so excited to be on this journey with you 🎉 Let’s build our empires!

Have you checked out Google Analytics 4 yet? It includes expanded predictive insights, deeper integration with Google Ads, cross-device measurement capabilities and more granular data controls.

You can't upgrade from Universal Analytics but can implement GA4 and track across both for now! All new properties set up will default to GA4 though.

This change underscores that thanks to cookie based tracking being phased out, data sparsity will become the new norm and we will be relying on machine learning to fill in the data gaps!

Read more here: https://bit.ly/3anvmf4

We are loving Hootsuite's report! It might just be the most comprehensive report out there and we do love a good stat. Check out some fun SA facts we bet you didn't know yet:

🇿🇦 There were 25.00 million social media users in South Africa in January 2021.

🇿🇦 The number of social media users in South Africa increased by 3.0 million (+14%) between 2020 and 2021.

🇿🇦 The number of social media users in South Africa was equivalent to 41.9% of the total population in January 2021.

Is TikTok actually the best place to reach Gen Z? Is online shopping as rampant as it was in 2020? Test your assumptions with this comprehensive report on the state of digital, ecommerce, and social media. http://ow.ly/hIb650DmeSN