Anti-Clockwise Consulting

Many South Africans know that this week is short, however some may not know why.

Yesterday the 28th of April was Freedom Day, the day that we as South Africans celebrate the first ever truly democratic elections to take place in our nation.

The other day to note this week is the 1st of May, otherwise known as workers day. It is a day that we celebrate the rights of workers everywhere and the hard work done by unions throughout history.

So enjoy this short week, but take note of the sacrifices that made it possible and take a moment to reflect on the sacrifices made by those in the past to pave a better future for all.

There is no secret sauce or viral shortcut in PR 🫙 !

What people often call “great PR” usually isn’t luck or magic.

It’s the result of work most people never see:
– Building relationships long before you need to pitch
– Finding the real story angle, not just sharing an announcement
– Knowing when, where, and how to pitch
– Showing up consistently, even after the big moment passes

Because good PR isn’t about hacks. It’s about strategy, trust, and persistence over time.

With Urban Street Culture – I just got recognised as one of their top fans! 🎉

Paid vs Earned Media: What’s the difference - and why does it matter?

An unfortunate truth is that not all visibility is created equal, especially in PR. Two standout ways a brand can show up in front of the right audience is through either paid media and earned media. Understanding the difference between the two can completely transform the way a brand builds trust.

Paid media you get what you pay for - from ads, sponsored posts, influencer partnerships, and paid spots in publications. You control the messaging, when it gets released, and where it lands. This guarantees brand visibility and targeted reach.

Earned media- Is coverage you don’t pay for — news features, reviews, organic mentions and shares. It isn’t guaranteed and you don’t control the narrative. But that’s precisely its value. When others speak about your brand, it carries greater credibility and trust.

Paid media buys attention and Earned media builds reputation. Which one are you betting on? 🤪