Pavlo Phitidis

Pavlo Phitidis

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I believe that business owners are the most valuable contributors to society. It takes courage to start a business, creativity to do it differently and care to sustain it. These qualities should be celebrated above all others and they are best done so through seeing business owners succeed at this endeavor. I make this happen daily through my work at Aurik, writing books, commenting on business issues in the media and living, eating, sleeping the issues being faced by business owners 24/7.

20/05/2026

Growth problems do not always start inside the business.
Sometimes they begin with changing customer behaviour: Smaller orders. More urgency. More pressure on delivery, planning, and margin.

In this week’s Business Builders episode, I sat with an owner facing exactly that challenge and the lesson was simple but important:
If your customer’s success depends on using your product properly, then customer training becomes part of the product.
That shift changes how you scale.

Watch here: https://youtu.be/0rpnYbKTQ9k and build a business that runs with you, not because of you.

13/05/2026

Business owners need to get more comfortable talking about money.
Not because money is everything, but because a business cannot survive without it.

This week on Business Builders podcast, I share a different perspective: Money is like water.
You do not own it. You are simply the custodian of it for a period of time. The real question is how you use it.

Used well, it creates growth, opportunity, jobs, and value for everyone connected to the business.

Listen at the link: https://youtu.be/kc1kqCVzXZE
Subscribe wherever you get your podcasts.

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