HKLM Group

Building an African brand requires more than just good intentions. It requires curiosity, context and care. SWIPE to see some common mistakes that brands make when entering the African market.

Mzansi's brands have undergone a significant evolution. From functional to fearless, utility to identity, and “keepin' it local” to global icon. Disruptive design, voice, and purpose have helped them step into their unique flavour, and we’re lovin' it. Yes, that was a McDonald’s reference.

What do you think has been the most iconic logo change from a South African brand?

Sean McCoy waved the orange flag high in Ethiopia last week with Ethiopian Investment Holdings, where he shared insights on our favourite topic–branding.

This collaborative workshop between HKLM and EIH explored the role of strategic branding in driving investment attractiveness and market growth. The discussion focused on capacity development, equipping executives in the EIH portfolio companies with a deeper understanding of branding and how to approach it strategically.

Ethiopian Investment Holdings