Fresh Fruit Logistics

vital up-to-the-minute information about picking, packing and location of fruit. Logistics – we personally manage the packing of fruit to control the departure times of our outsourced fleet

Diversified logistics fleet – we ensure that we have enough vehicles in the right location, with our network of high-class outsourced logistics providers


Reliable 365 day supply of consistently high quality fruit

In an industry where 15% of all fruit is lost to due to it not being sold by its sell-by date, time is literally money. Through our innovative business processes, our perishability levels are half those of our competitors. Locally: We have rapidly built up one of the most impressive supplier networks with 40-50 leading local producers whose fruit not only graces South Africa’s supermarket shelves but those of leading retailers world-wide – such as Fortnum & Masons of London, Carrefour of France (and Carrefour in 40 other countries) and Sears of America. Since we deal with so many farmers we can always supply the right quality of fruit at the right price. Our farmers can also supply the very top quality having supplied to some of the most demanding retailers. Internationally:, we have overcome seasonality constraints, by developing relationships with suppliers who can supply fruit, during the Cape winter

We offer the most competitive prices in the industry by our Clean and Green supply chain management, which results in the lowest commissions in the industry.