MLR - Misha le Roux

We crafted a full identity system rooted in the brand's core proposition: Simplify Complexity. The logo uses rounded, geometric type for warmth and approachability, while the stylized “14” adds a distinct visual signature, inspired by the periodic table’s silicon, the element powering innovation. A deep blue-to-purple gradient system supports the brand’s narrative of bridging hard technology and soft connection.

View the full project here on mishaleroux.co.za

A website created for E14 - a specialist IT solutions provider that helps mid-sized businesses navigate complex technology challenges.

If you are in need of a new website or a reskin, please get in touch!

Hi everyone!

I’m opening a few slots for freelance design & creative direction work. I help businesses and teams turn fuzzy ideas into clear, confident brands people actually remember. Recent work spans brand identity, websites, packaging, and content systems.

How I can help:
• Brand strategy & positioning (the “why” and “how” behind your brand)
• Identity design (logo, typography, color, brand kits)
• Website & landing pages (clean, conversion-minded)
• Packaging & collateral (decks, brochures, pitch materials)
• Creative direction for campaigns & social content systems
• Photoshoot and videography productions for social media and campaign content

Great fit if you need:
• A new brand built from scratch
• A refresh that feels professional
• Hands-on design support

If that sounds like you (or someone you know), DM me and I’ll share work samples and a simple way to get started.

Thanks for reading!

Element14
Brand Identity & Visual System

Element14 (or “e14”) is a specialist IT solutions provider that helps mid-sized businesses navigate complex technology challenges. Their strength lies in deeply personalized service, long-term partnerships, and end-to-end IT strategy. The brand identity needed to reflect all of that and with clarity, professionalism, and a spark of originality. The resulting system is clean, future-leaning, and flexible, built around a bold typographic wordmark, a modular “14” logomark, and a crisp color palette designed to feel both technical and human.

They needed a brand system that would stand out in a sea of generic tech visuals, but still feel trustworthy, expert, and relevant to B2B audiences. Importantly, it also had to scale across digital, print, and physical applications with minimal friction.

We crafted a full identity system rooted in the brand's core proposition: Simplify Complexity. The logo uses rounded, geometric type for warmth and approachability, while the stylized “14” adds a distinct visual signature, inspired by the periodic table’s silicon, the element powering innovation. A deep blue-to-purple gradient system supports the brand’s narrative of bridging hard technology and soft connection. The result: a sleek, adaptable brand that feels just as at home on a hoodie or a server cabinet.

Polish isn’t just a finishing touch, it’s the entire experience. From first impression to final detail, thoughtful design sets the tone, tells the story, and makes people feel something. That’s why every project I take on is crafted with care, creativity, and intention.
Visit www.mishaleroux.co.za for more information.