PropertyHub AI

Hmm, no posts for February? 🤔

[28+ Posts To Make Your Market Fall in Love with You & Your Listings!] ❤️

Want to turn those "likes" into "loves" and those leads into loyal clients? We've got you covered!

Comment "LOVE" below, and I'll send you the FREE bundle of done-for-you February social media posts! 👇

We've included posts for:

Client Appreciation Day
Groundhog Day
National Pizza Day
Galentine's Day
Valentine's Day
Random Acts of Kindness Day
Love Your Pet Day *...and more!

Plus, we've added hashtag inspiration to help you maximize your reach.

How much should you spend on ads to profitably generate quality exclusive buyer & seller leads?

Let me walk you through the two main ways I determine the ideal ad budget:

1. The Inversion Method: How many homes do I need to sell, and how much will that cost?
2. The 25% Profit Rule: Budget 25% of my net commission on a listing.

The Inversion Method

Figure out how many homes you need to list & sell, and calculate the cost to get there.

For example:

To sell 1 home, you might need 2 listings.
With a 50% show-up rate at listing appointments, you'll need to meet with 4 homeowners.
At a 10% booking rate, you'll need 8 bookings.
At a 20% contact-to-lead conversion rate, you'll need to make 400 contacts to generate 80 qualified leads.

Contacts are either Facebook lead form leads or people who message you.

Right now, we average anywhere from R2-R10.70 per contact.

That means you'll need to spend anywhere from R800-R4280 (and more) to sell 1 home.

Then, multiply that by your sales goal to get your total budget.

The 25% Profit Method

For every home you want to sell, budget 10-25% of your net commission for marketing.

Meaning: If your commission is R50,000 for a R1 million house, and you split 60/40 with your broker, then your budget for ads would be R3,000 (10%) - R7,500 (25%).

Want a more in-depth overview of budgeting and to see which marketing channels are most profitable?

Comment "BUDGET" and I'll send you our FREE Marketing Budget Planner! 📊

So, your sole mandate is expiring in less than 30 days, and you're not sure what to do anymore? 😰

I got you!

Here's what I told a client to do in order to sell their listing before the mandate expired:

First, understand the only 3 reasons why a home isn't selling:

💰Overpriced: The price is too high compared to market average or the price does not match the condition of the home.
📢Undermarketed: No attention, no leads, no appointments, no viewings, no OTPs, no sales.
🚫Issues with closing the deal (e.g., problems with financing, title, etc.)

In my client's case, the reason was undermarketing.

She had no leads, appointments, or offers to purchase despite her listing on multiple property portals.

My advice was:

1. Tap into your database. Create a reactivation campaign targeting all leads looking for similar homes.
2. Create social media posts covering multiple angles around the property. Talk about the property, the neighborhood, amenities, and 3 reasons why YOU like this home.
3. Run simple Meta ads (FB & IG) with an appealing offer. In her case, it was an investment property in a sought-after high yielding complex, so her offer was "This property pays you to own it!"

The results?

We generated 157 leads at just R10.07 per lead!

And some of those leads were also looking to sell, so more listings were added just from marketing on social media. 🤯

andate