PLUM apparel
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Founded by a young entrepreneur at just 17 years old in 2022, PLUM is a brand born from a love of casual clothing and beach life. Living in the beautiful small town of Plettenberg Bay, he experienced countless unique moments that inspired him to blend his passions into a vibrant clothing brand that also gives back to the community. Our journey kicks off with our signature corduroy shorts, designed
19/12/2025
Our new flannel button-ups, made from 100% cotton toweling and finished with shell buttons 🐚🌞 because beach days deserve better details.
Easy, breathable, and built for the coast !
In stores now !
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Contact the business
Telephone
Address
Bitou
Opening Hours
| Monday | 08:30 - 17:00 |
| Tuesday | 08:30 - 17:00 |
| Wednesday | 08:30 - 17:00 |
| Thursday | 08:30 - 17:00 |
| Friday | 08:30 - 17:00 |
