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“That’s what makes Vietnam culturally different from other Southeast Asian countries," says Pencil Group CEO Tien-Huy Nguyen.

The latest episode of is called...

9 cultural truths your brand MUST master to get started in Vietnam.

It's the ideal episode for brand or marketing directors looking at Vietnam as their next growth market...

Actually, it's a decent episode for those who've been on the ground doing business here for a while... consider it a cheeky refresher course 🫰

Listen now! Links to the episode is in the comments! 👇

So you've read the bullish GDP headlines (more than once!).

Vietnam is growing fast - we get it.

The more intriguing story is HOW it’s changing.

And what do the headlines not tell you?

In this episode of , market entry expert and former Vinfast CEO shares what Vietnam’s 'era of rising' really looks like, on the ground, beyond the flashy stats.

Listen now to learn:

🇻🇳 What this 'era of rising' really means
🇻🇳 The quiet but crucial role of Vietnamese women
🇻🇳 The 4 mistakes companies make when entering Vietnam

Link to the episode in the comments 👇

Let's talk about Tết, baby 🎶

Has Vietnam's biggest holiday changed forever?

And if yes, what should brands and marketers know?

Links to the episode in the comments ✌️