Country Equipment

We believe it's important to play a role in the powersports industry beyond just selling excellent powersports vehicles. That's why we support the AMA's "Take a Kid Dirt Biking Month," which occurs annually in May. It's one of the AMA’s key youth initiatives, a national campaign focused on getting young riders and their families involved in motorcycling. The ad in this post will be seen in a special digital edition of "American Motorcyclist for Kids," designed specifically for kids and parents that highlights beginner-friendly content, safety, and pathways into riding. One way to get more kids riding is by providing dirtbikes and ATVs that are affordable and thoughtfully developed with premium features without premium price tags. That's . More than 200,000 AMA members will receive the magazine on May 1, accompanied by social media posts to more than 800,000 users.