Rumor Advertising

The future of education looks very different from the past. As Utah’s flagship public education organization, Salt Lake City School District needed to evolve a decades-old brand into something that reflected its forward-thinking approach to innovation, technology, career pathways, community partnerships, and student success. They had one request: keep the apple.

We went all in. The result is a modern, flexible brand system that honors a familiar icon while completely reimagining its possibilities. A responsive identity, bold typography, vibrant colors, and an animated apple character bring the brand to life in a way that inspires today’s students and grows with tomorrow’s opportunities.