Institutional Knowledge

Institutional Knowledge is excited to announce that decorated higher education leader, Dr. Anne Kerr, has joined the firm as a Senior Consultant.

Institutional Knowledge Announces Anne Kerr as Senior Consultant Institutional Knowledge today announced that Dr. Anne B. Kerr, the esteemed former President of Florida Southern College, has joined the firm as a Senior Consultant. “Dr. Kerr’s impact on higher…

By focusing on how your institution can become part of a student’s personal story, you don’t just fill classrooms—you create lasting emotional bonds that fuel retention, advocacy, and long-term success.

Your Collegiate Brand and Your Students’ Self-Expression I recently went to a big-time college football game with a stadium filled with 75,000+ fans rooting for the home team. Since I went to a smaller school and didn’t regularly experience this on…

Is your institution's name holding you back or propelling you forward? A name change might seem daunting, but it could be the key to aligning with your mission and future goals. Find out more about collegiate name changes and what to consider:

Should Your School Change Its Name? Collegiate names are often longstanding and rooted in history and tradition. The question arises: If we change our school’s name, will we be forgotten?

Not every college is for everyone, and that’s okay. In fact, some institutions are redefining what it means to be the 'right fit' by boldly stating who they aren’t for. Curious about how this approach is reshaping the college experience? Read our latest blog to find out.

This School Is Not For You I always enjoy hearing from parents about their college trips—the campuses they visit, their kids’ reactions, and the memorable moments from their tours. These stories offer fascinating insights into…

A recent community event reminded us why tailored marketing is essential. "Safe" doesn't always mean "sound" when it comes to effective campaigns.

How are you making your marketing resonate?

The Artist and the Firefighter I was at a community event not too long ago where the high school seniors in attendance (about 7 or 8 of them) were brought up on stage from the audience one at a time to receive a joint round of…

In a landscape saturated with broad categories, standing out is essential. Just as cruise lines differentiate themselves by redefining their offerings, colleges and universities can elevate their appeal by strategically positioning themselves.

Positioning and X/Y Thinking How to think of positioning as a process by which we can help prospective students identify our unique attributes.

Don't just pay, invest: Understand the true worth of a college degree with our newest insight.

The Higher Education Value Equation Price is what you pay. Value is what you get. A technical exploration of the innate value of a college education.

Stories have always been a fundamental part of human communication, but their role in marketing and branding is often overlooked. In our latest insight, we uncover the transformative potential of storytelling for colleges and universities.

How Higher Ed Can Leverage Storytelling Research supports the notion that authentic storytelling helps consumers feel closer to a brand.

Crafting Your College's Identity: The Art of Positioning

Learn why it's essential to develop a positioning statement that truly represents your college's essence.

https://institutionalknowledge.com/insights/developing-a-positioning-statement-for-your-institution/

Positioning and X/Y Thinking How to think of positioning as a process by which we can help prospective students identify our unique attributes.

Looking beyond the headlines: Our latest insight explores the undeniable value of higher education. Discover why investing in college is more crucial than ever.

Higher Education about Higher Education Exploring some of the ways that college delivers tangible and intangible results.

Curious about the power of storytelling in marketing? Our latest insight reveals the strategy behind leveraging storytelling in higher education. Learn how your institution's stories can connect, engage, and resonate with your audience.

How Higher Ed Can Leverage Storytelling Research supports the notion that authentic storytelling helps consumers feel closer to a brand.

Ever find yourself questioning how Spotify, Netflix, and your favorite fashion brands seem to know you so well? Explore marketing personas and tailored ads.

Ready to unlock the potential of personalized marketing?

The Higher Education Marketing Persona Understanding an audience on a deeper level is an essential component of persona creation.