Midtronics

Big one for anyone running EV calls: Firehouse Magazine just tested the xIM-100 EV Immobilizer and gave it their Product Review Seal of Approval.

Their team ran it through real conditions - direct sunlight, live testing, the works. Worth the 3-minute read if your department's seeing more EVs on scene. https://bit.ly/3QK3x9h

Firehouse Product Review: Midtronics xIM-100 EV Immobilizer Firehouse Product Review evaluations found that the Midtronics xIM-100 EV Immobilizer provides a practical, affordable solution to help to ensure the safety of rescue company ...

A customer asks if their battery passed or failed. The advisor launches into conductance values and internal resistance curves. The customer stops listening. Advisors blame difficult customers. The real problem: they're answering questions nobody's asking instead of the eight questions every customer actually wants answered. When your team gets those right, the conversation gets shorter, clearer, and ends in a confident decision instead of hesitation or pressure.

Read more: https://bit.ly/44E2j2q

What Customers Actually Want to Know About Their Battery Customers want straightforward answers to a short list of practical questions about their battery: whether it passed or failed, why, what it’ll cost to