Unforgettable Experiences

Assuming the price was the same, which would you choose:
A) 12-week group coaching program with a cohort of 8 people;
B) One year group mastermind with 8 people with monthly meetings.

This would be for event owners and leaders.

Option A would be more structured learning with workshop elements.

Option B is more of a traditional mastermind where members take turns sitting on the hot seat and getting guidance from peers and the the group leader/expert (me in this case).

Carrie Rose Wilson Dennis Yu

I woke up the other day from a nightmare.

I had visions of people at an event I was planning trying to get from room to a room. It looks like a cattle chute from an old Western movie. People were crammed shoulder to shoulder with a look of horror on their faces.

I realized our plans might be inadequately accounting for traffic patterns.

Thankfully there was lots of time before the actual event so we can adjust the plans without anyone knowing.

This illustrates a mistake events often make. They try to spin up the event quickly and don't have time to think through the consequences of their plans and the space.

John Cleese (of Monty Python fame) likes to say start your creative process as early as possible so you have time to flesh out the ideas and see the holes in them. If you wait until the last minute you're guaranteed to have problems.

Thankfully my nightmare was only a dream, but it did make take a look at some plans I have and speed up some of my creative brainstorming.

How early do you start your brainstorming and planning? Do you include a research and consideration phase where you can evaluate your ideas?

🎤 Excited to be a speaker at the 2024 MPI Kansas City Annual Conference! Join me as I dive into How to Create Memorable Event Experiences and share valuable insights on the art and science of memory making. Plus, use my special promo code UNFORGETTABLE50 for $50 off registration! Let's level up together at