DaedTech

New content today on DaedTech.

This is chapter 2 in my "SEO for Non-Scumbags" series, which is about applying game theory to going after organic traffic, and turning a highly tactical pursuit (SEO) into a strategic one (earning well qualified traffic, cost-effectively).

It's called "Game Theory in SEO: Building a Ship of Strategy in a Sea of Tactics"

Game Theory in SEO: Building A Ship of Strategy in a Sea of Tactics I’ve spent the last 4 years absolutely immersed in the world of SEO, largely with one simple goal in mind. I’ve wanted to make Hit Subscribe’s clients happy by bringing well qualified traffic to their websites.

Now that we've done some hiring and backfilling, I've got time to create content again, and I'm enjoying it.

I'm starting a new sub-series of my ongoing "business of freelancing" content, this one about digital marketing and specifically SEO and earning organic traffic. It's called SEO for Non-Scumbags."

As I backfill myself doing client account strategy, this is the material that I'm going to be teaching the account strategists. I'll distill it into videos and SOPs, but this is the long-form version that I'm having fun writing. Follow along, if you like.

SEO for Non-Scumbags: How to Earn Site Visitors without Selling Your Soul Editorial note: hi folks! Thanks for your patience as I’ve been getting my life settled enough to start creating content again. We’ve done some hiring for a few roles, backfilling me, so I’m actually seeing a light at the end of the tunnel for creating DaedTech content.

Some interesting stuff happening this week:

1. We're launching a new community, sponsored by Hit Subscribe and all engineers are welcome to join.

2. I'm giving away my book, Developer Hegemony, to anyone that joins the community.

If you're interested in the details, I offer a retrospective on the book, 4 years later, and details about the community and how to join in this post: https://daedtech.com/developer-hegemony-revisited-and-a-free-copy-if-you-like/

The community is for engineers with an interest in side hustling and eventually building an independent business. You don't need any immediate plans -- just interest in the topic. In the book, Developer Hegemony, I agitate for software engineers to leave large organizations and go into business for themselves, to have more optionality and career leverage.

So if you know someone that would be interested in the community and/or the book, please feel free to share.

And looking forward to seeing you in the community.

Developer Hegemony, Revisited (And A Free Copy, If You Like) So I suppose it’s old enough that I need to start giving it away for free, right? Like the way really old books and classical music are somehow free? I’m pretty sure that’s how it works, but, whatever, I don’t make the rules.

I managed to create a blog post where the most clickbait-y title ever is actually what I'm offering in the post.

I'd say the catch is the trick may be "weird," but it sure isn't easy. And it comes with absolutely 0 guarantee.

https://daedtech.com/check-out-this-one-weird-trick-for-entrepreneurial-success/

Check Out This One Weird Trick for Entrepreneurial Success I finally created a blog post title so tongue-in-cheek that it came back around the other side of the screen, like in PacMan, and is actually kind of true. Hear me out.