Brassbound

Inactive or inconsistent digital presence reduces trust for 61 percent of buyers. That data point from the Edelman Trust Institute shows up every day in the professional services world. Firms do excellent work, build strong relationships, and rely on referrals, but their public presence does not reflect the quality of what they deliver. When that happens, prospects fill in the gaps for themselves, and trust drops.

We talked about this in detail during our recent webinar, Marketing Without Compromise: Grow Visibility Without Losing Trust. If you missed it, you can watch the replay here: https://bit.ly/4p2ileG. If you prefer the executive summary instead, comment below and we will send it.

Our team was in Portland Harbor last week filming with Bancroft Contracting Corporation as part of a larger corporate video. Nate spent time on their barge getting the shots we needed to tell the story clearly. Commercial construction is a major focus for us at Brassbound, and projects like this give us a close look at the work crews are doing every day.

We’ve been fortunate to stay busy with client work, and in that time our team has grown in exciting ways. Over the next few months we’ll be introducing the talented people who have joined us. First is Elena, whose mix of analytical expertise and creative design skills allows her to approach challenges from multiple angles. She brings a thoughtful eye to branding and visual design, and her ability to translate complex ideas into clear, compelling visuals is already making an impact on the work we deliver for our clients.