Perrotto Private Wealth
Coordinated planning across investments, taxes, retirement, and estate. Perrotto Private Wealth is an independent advisory practice based in Rochester, NY, founded in 2011. We work with affluent families, business owners, executives, and retirees who want coordinated planning across investments, taxes, retirement, and estate. For the most current information about our services, fees, and approach,
06/05/2026
to the 2018 Ameritas Leaders Conference in San Antonio. Black tie, the River Walk skyline behind me, and a room full of advisors who took this work seriously.
What I took home wasn't a plaque. It was a higher bar. The advisors I met that week were building practices around hard problems other people sent away. I came back and stopped competing on being easy to reach. I started competing on being the person who could actually solve the thing.
Seven years later, Perrotto Private Wealth runs on that idea. Business owners and high earners with a complicated situation, and a plan that holds up.
Grateful for the rooms that raised my standards.
BusinessOwners
05/13/2026
Saw this on the subway and it stopped me.
There was a time when getting financial advice meant sitting across from someone who knew your name, your family, your goals. It took effort. You had to show up.
Now it is a 30-second TikTok from someone with a ring light and a hot take. Reddit threads full of strangers telling you to dump your 401(k) into options. Influencers selling courses on how to retire at 35 from people who have not retired from anything.
The advice is cheaper than it has ever been. So are the results.
Real planning is not a viral clip. It is someone who knows your tax situation, your spouse's income, what your business actually does, what keeps you up at night. It is boring, it is specific, and it does not fit in a caption.
Stop taking financial advice from strangers on the internet. Find someone who knows you.
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Address
1630 Empire Boulevard
Webster, NY
14580
Opening Hours
| Monday | 9am - 5pm |
| Tuesday | 9am - 5pm |
| Wednesday | 9am - 5pm |
| Thursday | 9am - 5pm |
| Friday | 9am - 5pm |