Deducive

We believe there's a way to know what's working -- and what's not -- in alcohol industry advertising https://www.deducive.com/blog/2017/2/17/building-better-attribution-models-for-the-beverage-industry

Building Better Attribution Models for the Beverage Industry There is general acceptance in the alcoholic beverage industry that linking marketing spend to consumer purchase is very difficult, if not impossible – especially for smaller producers. We don’t agree.