Model B
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Model B is the next step in the evolution of the traditional digital agency - engineering growth for our clients through a novel, metrics-based process that holistically combines the complementary knowledge of experienced digital marketers, serial entrepreneurs, data engineers, and communication gurus. We represent a range of clients, from established enterprises seeking increased market influence to capitalized early-stage ventures seeking rapid revenue generation.
06/04/2026
From a Basement Printing Press to Enterprise Tech: The Roots of Brand Obsession 📦✨
Can an obsession with a cardboard box explain a VP of Marketing's entire strategic playbook? For Ontic's Ankur Arora, the answer is yes.
Long before managing global marketing strategies, Ankur watched his father labor over hand-cut packaging prototypes in a basement printing press. That early immersion taught him to sweat the details of visual aesthetics and how a brand communicates before a single word is ever read.
In this "Beyond the Brief" Conversation, he breaks down:
🛡️ The Mission: Shifting physical security from a back-office function to a strategic C-suite partner.
👥 The Power of Authority: Leading with community, peer-to-peer trust, and best practices over product pitches.
🚀 The Growth Playbook: Unifying fragmented data into a vision of "Connected Intelligence".
"Marketing that's disconnected from what buyers actually experience is just content. We want to produce something they feel."
Check out Ankur's journey, his philosophy on buyer intimacy, and how Ontic is getting the corporate world to organize around its vision. https://tr.ee/qK1bSTnrsG
We write the brief. We follow the process. Yet, the best strategic insights always seem to come from somewhere else entirely. 💡
Q1 Beyond the Brief Insights - a masterclass in what 39 top marketing leaders actually taught us about data, behavior, and the human algorithm. 🧬
Stop guessing. Start observing. 👀
🔗 Read the full article: https://tr.ee/FwDRJBB20x
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