Eighty2degrees Design Studio

How long will Ambica and Kristina meticulously discuss colors while reviewing print proofs for a new brand’s stationery? Longer than anyone asked for, but exactly as long as our color-obsessed hearts need! Stay tuned for the (perfectly color-matched!) full brand system: logo, website, and full reveal coming soon.

Our latest collaboration with our partners at Columbia University’s Mailman School of Public Health introduces the brand identity for THRIVE Lab. The first piece of the project puzzle: the logo.

THRIVE Lab is a hub for public health research and action, bridging science, community impact, and public policy. Through studying toxic chemical exposures and their effects on health equity, the lab translates research into meaningful change.

The logo reflects THRIVE Lab’s distinct approach to public health. Molecular forms reference scientific rigor and collaborative research partnerships, while the human silhouette—filled with organic, flourishing forms—symbolizes growth, restoration, and clean chemistry. Paired with a custom wordmark that mirrors the symbol's structured and organic qualities, the logo represents the Lab’s practices, grounded in research while oriented toward action and collective well-being.

A warm, sunrise-inspired gradient within the figure conveys optimism, diversity, and hope. Rich, vibrant colors position THRIVE Lab as an innovative force in advancing equity in public health and pursuing healthier communities.