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“To put conditions on someone reaching out and asking for help goes against the way we built the email industry.” Ryan Phelan of RPEOrigin shares the 3 habits of highly effective thought leaders. Read more about it at Only Influencers.

How Do You Define A Thought Leader? - Only Influencers Twitter is a funny place. I was cruising around it about a month ago when I came across a series of tweets by someone in our industry whom I'm declining to name. The tweeter was one of several responding to another tweet about why he limits responses

How are you positioning email marketing within your organization? Komal Helyer of Pure360 shares tips on the foundations you can build to ensure your email strategy gets the kudos it deserves.

4 ways to ensure your email marketing gets the kudos it deserves - Only Influencers I’ve been listening to brand side email marketers a lot over the last 20 years. They’re frustrated. They are resource and time poor. And on top of that, for many, email is one of the last channels to be given much attention. Leadership aren’t much in

Changing the perception of email marketing from being this simple tactical channel to a key strategic tool for the business is important to ensure email gets the budget, resources and attention it deserves. Do you agree?

Using ‘Strategic Email Personalisation’ to increase the standing of email marketing with the C-Suite - Only Influencers As an email marketer for over 18 years across vendor, client and agency side I’m always struck by how much of our time is spent on tactical initiatives and having the feeling of being a factory producing the same campaigns week after week. It seems t

Sean Duffy, Founder of Segmentum, shares how Strategic Email Personalisation (SEP) can help change the perception of email marketing from being a simple tactical channel to a key strategic tool for your client’s business. Learn more at Only Influencers.

Using ‘Strategic Email Personalisation’ to increase the standing of email marketing with the C-Suite - Only Influencers As an email marketer for over 18 years across vendor, client and agency side I’m always struck by how much of our time is spent on tactical initiatives and having the feeling of being a factory producing the same campaigns week after week. It seems t

Maybe there’s more we can do as a community to help brand side email marketers get the extra resources, technologies and ultimately the kudos their work really does deserve. Read more on Only Influencers.

4 ways to ensure your email marketing gets the kudos it deserves - Only Influencers I’ve been listening to brand side email marketers a lot over the last 20 years. They’re frustrated. They are resource and time poor. And on top of that, for many, email is one of the last channels to be given much attention. Leadership aren’t much in