Embark Aviation

We are thrilled to announce the addition of Ben Crandall to the Embark team! Ben will be joining Embark as Director, Revenue Technologies and Strategy.

Ben's experience covers pricing, inventory, PSS and digital sales technologies, and Revenue Accounting, including NDC/Order and Offer. Ben will be assisting clients in developing strategies and solutions to reach new sales channels and to strategically engage competitors through existing and emerging technologies. At Embark, Ben has helped clients launch foreign sales platforms, adopt and implement ATPCO Branding and Ancillaries products, and develop revenue analysis platforms to analyze traffic pre and post flight. Ben's fluency in Spanish also allows Embark to effectively engage with more airlines throughout the Americas.

Prior to joining Embark, Ben served as Director, Revenue Management at Alaska Airlines, and in similar roles with America West, Continental, and Amadeus. At America West, he developed the airline’s pricing portfolio on Priceline during their initial product launch. At Alaska, he developed the carrier’s first revenue database and launched the carrier’s first branding schema as well as automate Off-tariff and Web sales channels. At Continental and America West, he served in oversight roles as these carriers migrated from SystemOne to Amadeus pricing.