Capital Performance Group

Learn how to reposition Marketing from an expense to an investment that can be optimized over time. Read Ally Akins new ABA Banking Journal article! https://loom.ly/Ws_SiyI

A bank marketer's guide to justifying a budget increase | ABA Banking Journal When important measurements are in place, marketers can take rightful credit for all they have produced, speak the language of bank executives and demonstrate financial value.

An analysis of marketing spending by banks with < $2B in assets suggests a budget increase would be the wiser choice for those seeking growth in deposits or loans. CPG partnered with Financial Brand on this study. https://loom.ly/XXMJFa4

Marketing Boosts Deposit & Loan Growth for Community Banks: Study Amid deposit pressure industrywide, a study of banks with under $2 billion of assets makes a case for boosting marketing budgets for growth.

CPG's Ally Akins and Mark Gibson joined forces with the American Bankers Association to conduct a nationwide survey of bank marketers. The aim was to gain insights into the prevailing trends and emerging themes in the field of marketing staffing, resource allocation, and scope. https://loom.ly/TknRObI

Survey: Knowing what your bank marketing team needs the most | ABA Banking Journal In 2023’s challenging environment, ensuring your team has the right allocation of staff and agency resources.

We monitor the quarterly financial performance trends of publicly traded banks and provide opinions on the implications for the industry. Read the 2Q23 Bank Report here: https://loom.ly/fvNhoW4

Quarterly Bank Report | Capital Performance Group Financial Services Consultants