Throughline

To honor we want to highlight the Movimiento Muralista (Muralism Movement) and how the power of visual communication transformed Latin America.

Following the Mexican Revolution in 1920, the Mexican government sought to revitalize the people and communicate the country's story with everyone—including those who were illiterate. The government commissioned artists to paint murals in public spaces, such as federal buildings and schools, to instill pride and ignite social change. The movement built an entirely different language through visuals and used art as a communication tool. Though the movement was popularized in Mexico, Muralism has since grown throughout all of Latin America.

At Throughline, we believe in the power of visualization and humanizing complex communications. Today, Latine muralists apply the same principles by using murals as visual platforms to raise awareness, universalize messages and inspire connection.

Swipe through the next few slides to learn about a few of the many Latine muralists keeping the tradition alive.
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First Artist: COLOMBIA - Gleo https://lnkd.in/e6kWdFHM
Colombian artist Gleo produces colorful and captivating portraits across urban landscapes to highlight human connection. She participates in political conversations through her murals while maintaining that public spaces are for everyone and belong to no one.

Second Artist: MEXICO - The Lapiztola Collective https://lnkd.in/eFwBEkuz
Lapiztola is a partnership between Mexican artists Roberto Vega and Rosario Martinez. Inspired by the political upheaval in their state of Oaxaca, they create work to communicate with the public condemning injustices and advocating for positive change.

Third Artist: URUGUAY - "Theic" Camilo Nuñez https://lnkd.in/egsisctV
Born in Uruguay, Camilo "Theic" Nuñez utilizes the foundations of classical art to uplift the diverse identities in the cities where his murals reside. He is motivated on humanizing local communities and sharing their stories to nourish their pride and belonging.

Strengthening Cyber Safety Through Storytelling: With the safety of critical stakeholders and key assets top-of-mind, the U.S. Postal Service (USPS) recognized cybersecurity as essential to protecting the organization and its goals. To counteract cyberthreats, USPS formed the Corporate Information Security Office (CISO), but faced the challenge of effectively communicating with over 250,000 Postal employees. Determined to help cut through the noise, Throughline swooped in to support USPS-wide efforts to shift its culture surrounding security.

Throughline leveraged visual storytelling to craft a visual identity for CISO, including the name and logo that would appear on its communications to USPS staff: CyberSafe at USPS™. From posters to videos to intranet pages, Throughline developed a communications plan that balanced repetition and novelty, while employing a diverse portfolio of marketing materials to educate employees.

Ultimately, Throughline’s work helped empower USPS employees to take responsibility for maintaining proper cybersecurity. CISO’s visual identification reinforced its relationship to USPS employees, who actively learned new methods of protection through monthly campaigns and regular cybersecurity reminders.

For more detail on this case study, check out our website: https://bit.ly/3UxwFNO

Tech Support - we all benefit from our tech teams even if we don't always take the time to acknowledge it. To close the gap between our IT experts and the broader company, Throughline hosts To Tech With It sessions. For 30 minutes, our tech team has the full attention of the organization and can cover everything from the latest app updates to important security messages - with all the memes you could want. Tech support and health is important, so we make it a priority on the calendar!