Branded

When Holton-Arms School asked us to reimagine the brand for their beloved Creative Summer camp, we knew it needed to feel exactly like camp does — bright, joyful, and full of energy while still standing out.

So, we did just that! 🌞 We landed on a bolder logo with personality to spare, a refreshed sunburst mark, flowing waves, and a richer, warmer palette pulled straight from a Summer afternoon.

Swipe through to see the before + after and the new brand in the wild where it belongs, surrounded by campers having the best summer ever! 🌊

Big thanks to the Holton-Arms team for trusting us with an identity so many families know and love. Refreshing a classic is a responsibility we don't take lightly, and this project was pure joy.

We’re excited to sponsor our client VisArts' 14th Annual Rockville Arts Festival, supporting an event that fuels artists, small businesses, and community connection!

This is the kind of impact we strive to create with every client we partner with.

Join us May 2–3, 10 AM–5 PM at The Square in Rockville!