Fathom Creative

Fathom partnered with the U.S. Small Business Administration to make their Agency Financial Report more engaging and reader-friendly. Together, we transformed dense financial data into an accessible story that highlights SBA's impact. Thoughtful design choices help readers easily comprehend complex info—from financial statements to data visualizations.

A key recommendation was using a multiplexed font for financial tables. In multiplexed fonts, each number and symbol is the same width, regardless of font weight. This maximizes the distinction between similar figures—perfect for financial data.

The result is an expertly-crafted, approachable report that connects readers to SBA's financial position and their meaningful support of small businesses nationwide.

When BioCarbon Fund tapped us to design their 2023 annual report, we knew strategic visuals would showcase their emissions-reduction efforts. We handpicked photos highlighting those impacted—Colombian coffee growers to Indonesian farmers. Vibrant full-bleed images bled across pages, enveloping readers in fertile forests and thriving communities. An earthy palette of deep greens and azure blues reinforced the environmental initiatives, while generous white space and clean sans-serif type amplified the beautiful photography and enhanced scannability.

Every design decision, from color palette to typography to photo bleeds, focused viewers on people empowered and landscapes preserved through sustainable programs. This visually compelling and intentional design earned raves for marrying function and aesthetics while spotlighting those uplifted. The report also marked the signing of the organization’s first ERPA signing in Ethiopia, setting the stage for further progress.

Escape to the eternal city of Rome, even if just in your imagination. Our December mood board is a visual feast of rich colors and warm gatherings, evoking the essence of this historic city. Let it inspire you to savor the joy of coming together with loved ones this holiday season.
Note: We do not own nor did we create the images featured in this mood board.

Xylem approached us with a compelling challenge that we were eager to solve: to create a statement-making Sustainability Report that effectively showcases their sustainability initiatives, achievements, and ongoing efforts within the water industry. In response, we implemented a range of thoughtful solutions to address their needs and elevate the impact of the report.

This one was a full team effort and we are so proud of the final product!

Learn how our approach aimed to deliver an impactful and visually engaging asset in Xylem’s ongoing success story 👇 https://fathomcreative.com/portfolio/xylem-sustainability-report/