Invision
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Invision is an award-winning experiential marketing agency that designs and delivers strategic brand engagements that drive connection, engagement, and measurable results—and helps brands own every moment with their audiences. We’re an experiential marketing agency that specializes in creating dynamic brand experiences that make an impact, and we believe these experiences are important moments tha
05/27/2026
The best event technology? The kind your audience barely notices.
In Smart Meetings’ latest feature from Managing Editor Kate Zaliznock, Invision’s Eileen Page and Evan Strange share why the future of events isn’t about making tech the main character. It’s about using it intentionally to create more human, emotional and trust-building experiences.
From -powered personalization to measuring , the conversation is shifting from spectacle to meaningful connection.
“If attendees are focused on figuring out an app instead of connecting with each other, you’ve already lost the plot.” — Eileen Page
Read the article: https://www.smartmeetings.com/magazine_article/the-best-tech-you-dont-see
The Best Tech You Don't See | Smart Meetings AI-powered personalization, immersive environments, predictive data tools—the list of possibilities keeps growing. And yet, the most impactful events don’t necessarily feel more high-tech. They fee
Flashy gets attention, but substance drives action. Today’s audiences want hands-on experiences, real conversations, and meaningful engagement, not just spectacle.
In our latest Business of Experiential study, we surveyed 1,000+ event attendees across roles and seniority levels to understand what actually drives action.
Here’s what stood out:
• Trust drives action more than anything else• Inconsistent values break trust fastest (especially with the C-suite)
• Data for value isn’t optional, it’s expected
• Real access beats “wow” moments every time
Get the full study → https://annualreport.iv.com/2026/report.html
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