Save The 25th

ed as the "Best and most modern picture house of it's kind in the Southwest", complete with a state of the art sound system, refrigerated air conditioning and the finest in Art Moderne decor. One unique and iconic feature was the Roman Charioteers murals designed by Eugene Gilbo. The opening gala featured a live broadcast from W-A-C-O radio, the North Junior High School Band, Waco Mayor Frank Wilcox, numerous top Interstate executives and the theatre's first customer "a little boy, Jack Berry", who stood in line all day to buy the first ticket. The opening movie was "Thrill Of A Romance", a musical, with Van Johnson and Esther Williams. Admission was 30 cents for Weekday Matinees, 40 cents for Nights, Saturdays & Sundays, and 12 cents for children anytime. As with any movie theatre of its day, the playbill included along with the feature, Merrie Melodies Cartoons and the daily newsreels. The theatre was an instant success with its location in the then upscale Sanger Heights Neighborhood, and the Saturday Morning Kiddie Shows . Although major blockbuster films were played, the focus was mainly on family friendly films, primarily Disney productions. Most notably was Disney's 1957 "Old Yeller", which broke attendance records that still stand to this day. During a renovation in the mid 1950’s the seating was reduced from 900 to 780 to accommodate the theatre becoming the first and only 70MM wide screen venue in Central Texas. This paved the way for a three-and-a half month run for “Sound of Music”. The theatre even had its share of celebrities visit, most notably Elvis Presley. After Presley's basic training at nearby Fort Hood in 1958, local Texas theatre owner, Eddie Fadel brought his friend Presley to a movie. Rumor has it that Presley had to be sneaked into the theatre via a back fire exit to avoid overly eager fans. In May 1977, the film "Star Wars" premiered and played a record 14 weeks at the 25th Street Theatre. The remainder of the 70s and the early 80s the theatre continued to play a few blockbusters and Disney features, but with the advent and popularity of twin multiplexes and the decline of the surrounding neighborhood, the theatre began to lose its appeal. In late July of 1982, the theatre which had now become a Plitt Cinema ended its 37 year run as a movie house. The theatre sat vacant until 1985, when local businessmen Richard Olsen and Richard Keiffer (who owned the popular "Outer Limits" nightclub on South 4th Street) purchased the theatre and began major renovations and redesign. The redesign included removal of all but 100 of the theatre’s 780 seats, terracing the floor to a "cabaret style” and the installation of a state of the art light, sound and video system......unlike anything Waco had seen before or since. Renovations included a new roof, screen, curtains, paint throughout the building, the restoration of the massive "25th Street Theatre" vertical neon sign and marquee, and modernization of the air-conditioning system. Pre-opening events included the 1986 Miss Waco Pageant, and a concert by R&B group The Bar-Kays. Labor Day weekend 1986, Olsen and Keiffer moved The Outers Limits to the theatre, and the dance club "25th Street" was born. As mentioned before, the club was unlike anything Waco had ever seen. It quickly gained popularity, mostly with Baylor University and local High School students, mainly because of its "new wave" and "progressive" format popular in the 80s in other cities but not so much in ultra conservative Waco. Another draw was the club had a Friday Night live radio broadcast on KWTX-FM and a TV Dance Show, "25th Dimension" which aired on KWKT-TV 44 and later on KCEN-TV 6. The club not only drew local college and high school students, but it also attracted people from as far away as Dallas and Austin. Like most nightclubs, its popularity waned, and "25th Street" closed on July 25 of 1992. Owners Olsen and Keiffer moved their operation to Dallas' Arcadia Theatre with the intent of moving back to Waco in 2-3 years. Unfortunately, this never came to be. Olsen was murdered on Nov 23, 1993, and his estate has been in ownership limbo since then. In 2004, several locals banded together to Save The 25th Street Theatre from possible demolition ordered by the City Of Waco, but the ownership issues stand in the way to this day…..meanwhile she sits waiting! TO BE CONTINUED.............