Copy Uncorked

Some ecomm copy I’ve screenshotted lately. 💭🫰🏼

Each of these excel at providing the context that inserts you right in the moment when: you need that boob-solution, that perfect pair of jeans for the weekend, or you’re debating whether you should spend yet another $50 on a hair product that promises smoother locks.

Admittedly, I can get stuck on some of my go-to faves. I wanna know, what brands are speaking to you lately?

copywriting, brand messaging, copywriting strategy, brand strategy, messaging strategy, website copywriter, brand copywriter, messaging strategist

The thing is, you know your business is strong. It’s just that your website hasn’t quite caught up yet. 😮‍💨 And there’s no shame, but I see a version of this all the time.

You have taste.
You can tell when something feels slightly off.
And you’ve probably spent more time than you’d like rewriting, tweaking, opening the same doc again, hoping it finally clicks, and wishing the the words would just flow out of you.

And it’s not that you *can’t* do it.

Or even that AI hasn’t given you something pretty solid to work with.

But because you’re still too close to it. And you’re going cross-eyed looking at all the different versions and iterations and options.

At a certain point, it’s no longer about trying harder or lowering your standards or hitting the easy button.

It’s about having the right lens and the right creative partner to get in the flow of it with you.

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If any part of this felt familiar, it might be time to stop circling the same page and start refining it properly.

You can join the interest list to work together through the link in bio. 🤍



copywriting, brand messaging, copywriting strategy, brand strategy, messaging strategy, website copywriter, brand copywriter, messaging strategist

My current moodboard as a copywriter ✨

When you’re refining your voice and messaging, you’re essentially exercising a point of view — both visually and linguistically. Those two aren’t really separate skills. They’re the same muscle.

So before I write, I often ‘fill my glass’ visually. I pin rooms, palettes, images that feel like the mood I’m trying to make with words — not only to describe what I see, but to match its energy. They help me recognize what “right” feels like before I can articulate it.

Your copy needs to match the mood of your visuals. Sometimes the images come first, and the words follow.

This month’s vibe? Hamptons-y / country club, editorial, outdoor entertaining/leisure (obviously with a hint of wine 😉) 



copywriting, brand messaging, copywriting strategy, brand strategy, messaging strategy, website copywriter, brand copywriter, messaging strategist