Primm Advertising

Big news at Primm 🎉

After years of driving innovation, strategy, and results across digital platforms, Michael Rooks has officially been named Vice President of Primm Advertising.

Michael first joined Primm as Digital Marketing Manager, where his analytical mind and creative instincts quickly stood out. Within just a couple years, he was promoted to Director of Digital Media, and for the last 5 years, he’s helped lead the charge in performance-driven strategy, paid media, and full-funnel campaign thinking.

His leadership style? Data-first, always curious, and never afraid to challenge the status quo. He’s helped Primm evolve, grow, and win alongside our clients—and now, he’s stepping into an even bigger role shaping what’s next.

We’re proud, we’re lucky, and we’re just getting started.
Congrats, Michael! 👏

A huge congratulations to Eggleston on 70 years of impact, innovation, and service to our community! 💙✨ Celebrating alongside our client at their 70th Anniversary Gala was such a joy — with our Director of Digital Media, Michael Rooks, there to toast this milestone and all the great work ahead. 🥂 It was wonderful meeting President & CEO Dr. Mark Carlson and celebrating his leadership during such a meaningful evening.

Marketing and advertising aren’t the same—but they’re better together.

Marketing builds the foundation: who you are, who you serve, and why it matters.
Advertising shines the spotlight—amplifying the message and driving action.

One creates the story.
The other broadcasts it.

📊 Strategy first. Spotlight second.
That’s how lasting growth happens.

Want to get both right? theprimmcompany.com