Data Driven Rebel
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Hey, we’re Chrissie & Eliya,
After decades in marketing, we joined forces to specialize in data-driven marketing that helps their clients measure and maximize every ounce of energy and dollar spent in their businesses by using a Scientific Marketing Method that leverages a scientific approach we’ve trusted to answer questions about our world for 100s – if not 1000s – of years. Our clients love ou
Chrissie sent out this email to our list early this morning.
(pssst.... why are you not on our list?!)
BUT we felt it was important enough info that EVERYONE needs to see it.
___________________
Ch-ch-ch-ch-changes are coming for advertisers on Facebook.
Chrissie here to give you all I know - at least right now.
And while I don't anticipate this to rock the boat as hard as iOS14 - there will be some significant impact.
Change is the only constant in advertising. Unfortunately.
..can you feel my excitement?
Facebook has announced a new feature that will impact retargeting for folks living in California, Colorado, and Connecticut starting June 1st, 2023.
It's called Limited Data Use, and it's here to make sure we're all playing by the rules.
Well - it's really here to make sure Big Daddy Zuck is playing by the rules so FB doesn't have to make another 725mil settlement for selling (and abusing) user data.
If you're using US based audiences - this new policy will impact you.
Limited Data Use will limit the amount of data that advertisers can use to retarget users from these states, which could impact your ability to generate conversions and potentially ROI.
Makes sense, right? A policy named Limited Data Use will limit the amount of data you can use - mind.blown. 🤯
And yes - that means that lookalike audiences will likely be impacted by the pixel not including residents from these states in the offsite, pixel traffic.
How do you get compliant with the new policy?
Unfortunately - there's no easy button to slap this time. It's going to take a bit of manual work and changing the pixel base code. We have to update the pixel initialization code to specify the dataProcessingOptions method before we call fbq('init').
.. that probably sounds like a bunch of nonsense - especially if code and tech isn't your jam. But I promise it's fairly simple.
Right now, there are three main options for enabling LDU:
1. Explicitly DO NOT enable LDU (this is a risky option)
2. Enable LDU and have Meta perform the geolocation FOR you (this is my preferred option at this point)
3. Enable LDU and specify the locations (ex - ONLY California, Colorado, and Connecticut)
My issue with #3 - as more states follow with their own data privacy laws, you'd have to manually update the base code every time a new state adapts privacy laws.
Keep in mind - I AM NOT A LAWYER and this is NOT LEGAL ADVICE.
But it is important to take the steps to comply with state privacy laws and protect user data.
And as advertisers, the only option we have is to manually instal the necessary code into the pixels to ensure compliance. This way we can continue to advertise while upholding best practices for data privacy.
Could you probably get away with doing nothing? Sure.
I don't think it's a risk worth taking though.
By staying informed and taking proactive steps to comply, you can continue to reach and engage with your audiences effectively.
Impacts to Ad Strategy
With the big impact to retargeting, I anticipate that we'll have to get creative.
A large portion of the strategy I've used with clients draws on building ON PLATFORM audiences and retargeting those (either by videos watched or how long they've been engaged with the brand).
Those strategies will still be effective.
Where we'll have to get creative will be the campaigns that target sales page visitors who didn't buy or retargeting readers of a specific blog post with a micro offer or lead magnet.
I don't know the answers yet - but these are the things I'm going to start testing with our 1:1 client accounts (and our own ads) before June so that when the time does come, the impact won't hit so hard.
Right now - the best thing we can do is make the changes to our pixel code everywhere we have the pixel installed. And Rebellion peeps, don't worry - I'm planning a special implementation call in May to walk everyone through changing the pixel code.
We can do it together 💪🏻
So let's put on our compliance hats and embrace this new challenge head on.
With a little bit of elbow grease and a whole lot of creative determination, we can continue to reach our target audiences AND see great ROI.
After all, who said advertising was easy?
I know I didn't 😅
Keep calm and pixel on,
Chrissie
Important links:
WTF is LDU - https://www.facebook.com/business/help/1151133471911882
How to Enable it - https://developers.facebook.com/docs/marketing-apis/data-processing-options/
04/12/2023
📣🎧 The Shrink Your Marketing Micro Audio Summit {Write It With AI Edition} is LIVE - Download it now and keep it forever! 🎧📣
Calling all women who are online coaches or experts!!
We’re so excited to be part of this epic audio-only summit designed to help you be more productive in your marketing by leveraging A.I.
(Yep, you read that right: this bad boy is coming right to your earbuds).
Wendy Breakstone has gathered 9 marketing experts, including yours truly, to share actionable AI strategies just for YOU! 😎
You’ll learn actionable tips and strategies like:
👉 Create Your "Anti-Hustle Business" with ChatGPT with Brittany Long
👉 Build Your Marketing Machine with Right AI Tools with Deirdre Tshien
👉 Using AI as an Online Coach To Be More Human with Shawn Quintero
👉 Move from Idea to Outline for Your Online Courses with AI with Monica Scantlebury
👉 Create A Year's Worth of Content with ChatGPT and Brittany Lynne Budd
👉 Streamline Your Online Services Like a Boss with AI with Dana Sacco
👉 Integrating AI into Lead-Generation for Faster Results with Wendy herself
Oh yeah, you’ll learn from us, too…
We’re sharing all about how we leverage A.I. to create long-form SEO content and build authority like a boss.
But don't wait! This audio summit is only available until April 16th…
After that? You’re S.O.L.
And the best part? Sign up now and you'll get to keep the whole thing FOREVER!
Ready to learn from the best and level up your marketing game?
Click here: https://shrinkyourmarketingsummit.com/rebels
03/31/2023
A.I. is about to break everything.
And we’re not mad about it (or scared)...
Because it means that we’re cracking open opportunities for people who haven’t always had a seat at the table…
And today’s episode of who’s at the table? WOMEN.
This industry is booming with powerful, smart, innovative women who are killing it by leveraging A.I. to help our lives, businesses and our futures.
And it’s way more exciting than watching a bunch of old, white, dudes talk about tech (because, yawn.)
It’s so exciting, in fact, that we have a special invite for you.
Join us for the ✨ Women Who A.I. Summit ✨
👉 April 4th - 6th, 2023.
👉 On A.I. in life, business, and future trends to watch
👉 In 20-minute jam-packed session 🐿️
These badass women will leave your flabber gasted when your entire world opens up with the potential of A.I.
You know where to go to learn more ( 🔗👤)
See you there!
03/30/2023
It takes a special kind of person to love Google Analytics and Looker Studio (or any of the other complex data-tracking tools out there).
Can more complex tools give you 'better' insights into customer behavior and help you optimize your campaigns and maximize ROI faster? 🤷🏼♀️ Maybe.
But IF those tools overwhelm you, will you actually use them or ever look at your data? 👀
Sometimes a simple good ol’ Google spreadsheet is more than enough. 📊
Don't overcomplicate it.
There are misconceptions about ChatGPT - this idea that you have to have a perfect prompt to get a perfect output. And that's just not true.
03/24/2023
We’re *so excited* to finally share that Chrissie will be a featured panelist at Renee Hribar’s Experts Connect event next month!
Are you going 👀👀
🌟 Introducing the Featured Panelists at Experts Connect™ who you'll get to hear speak candidly about the challenges when facing the question "Is it time to bring on a team member . . ." both in the business and in their home.
🍼 The societal expectations. . .
🦄 Their own ideas of how it "should" go . . .
🍄 The pitfalls they now know to AVOID. . .
Help me shine the spotlight on:
❤️ Sarah Masci
❤️ Tamara Zantell
❤️ Chrissie Riese
At Experts Connect™, you'll have the opportunity to sit with successful entrepreneurs from various industries who have faced similar challenges and found ways to overcome them. You'll hear from experts who will share insights on topics such as business strategy, marketing, productivity, and work-life balance.
Specifically, we'll be discussing questions like:
📊Are you struggling to complete tasks on time?
📈Are you missing out on important personal events due to work commitments?
📉Are you experiencing burnout or a decrease in productivity?
⚡️ But we won't just be talking about these questions - we'll be sharing actionable tips and strategies for overcoming these challenges. And the best part? You'll be in the room where it happens, surrounded by like-minded individuals who are eager to support and encourage you.
❌ Don't sit and wonder about the answers to these questions (and what to do next) alone. Join us at the Experts Connect™ Event and be part of a community of entrepreneurs who understand the journey and are ready to help you take the next steps toward success.
➡️ What to expect with this panel:
Their experiences around "focus on the right people, not just the right tasks." It's more important to have the right people on your team (both home and business) who are aligned with your vision and values, rather than just finding someone who can complete a particular task. By taking this approach we'll be emphasizing the importance of building a strong team culture and fostering collaboration, which can lead to greater success in the long run.
🎟 Get your ticket today before we sell out!
https://www.reneehribar.co/experts-connect-live
Click here to claim your Sponsored Listing.
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