Creativ Strategies

Brand recognition goes a long way. Although what defines a brand is a mixture of elements, certain facets stand out more than others.

-75% of consumers recognize and remember a brand by logo first and foremost.

-60% recognize a brand by its distinct visual style

-45% say they recognize a brand instantly by its colors

-25% say that a brand’s unique tone of voice is the main identifier

As major media and tech companies like HBO Max and Twitter have recently rebranded, there may be some challenges with new brand recognition for some consumers.

Bye bye birdie…

Twitter is rebranding as X. The new X logo replaced the famous blue bird over the weekend.

Twitter’s new CEO Linda Yaccarino explained that “X is the future state of unlimited interactivity — centered in audio, video, messaging, payments/banking — creating a global marketplace for ideas, goods, services and opportunities.”

This major rebrand announcement comes just weeks after Meta’s twitter competitor Threads launched and gained millions users.

Musk’s Twitter Rebranding as X Is Off to a Confusing, Haphazard Start Over the weekend, Elon Musk issued the unexpected fiat via late-night/early-morning tweetstorm (x-storm?) that Twitter would now be known as X — complete with a new X logo that has replaced t…

The Creativ Brief: Hollywood Strikes Back!

📓 The Creativ Brief: Hollywood Strikes Back! + Strike FAQ. Shrinking streaming profits. AI website building. The resilient phone number. Taco Tuesday!

The number of films released by major studios grew from 563 in 2012 to well over 800 in 2019, while the number of indie films released stayed the same at around 140 per year.

The entire film industry cut back or delayed releases during the pandemic, with studios only releasing 291 films in 2020.

As the strikes in Hollywood have severely interrupted productions, film releases will likely be delayed, meaning less films will be released over the next few years.