PMG

When it comes to making a B2B sale, you have some people who say 'yes', but more often people who say 'no.' So what should you do if your job is to flip those naysayers, especially in today's tough sales climate? Jason Ball shares two key tactics to consider. via CMSWire

B2B Marketing's a Game of ‘Yes’ and ‘No’ In any B2B buying situation, you have the people who can say 'yes' and the people who can say 'no.' Here's how to get more 'yeses.'

Content marketers! Check out these five data-driven predictions for 2023 content marketing trends to help guide your content strategy next year.
By Gavin Jordan for The Drum

What will be the top 5 content marketing trends of 2023? Content marketing trends 2023 to help develop your content marketing strategy. Create good content and reach your target audience.

"Full-funnel marketing is a significant cog in the growth machine." Alex Macura identifies the most significant obstacles B2B marketers face with full-funnel marketing, and the steps to take to achieve a carefully crafted strategy for success—starting with taking the time to know your customer. via Forbes

Council Post: B2B Full-Funnel Marketing, Part One: Biggest Challenges And How To Overcome Them To get a full-funnel marketing strategy flowing, there are some practical steps that I find work to get the ball rolling in the right direction.