Fujifilm America

This month the instax™ Capture the Joy tour stopped in NYC!

Attendees had the opportunity to weave through the whimsical world of instax™ products and get hands on with our other latest cameras and smartphone printers — including a sneak peak of the mini 13 which will be available June 25.

Members of the Fujifilm team including Masato “Mark” Yamamoto, executive vice president of Fujifilm Corporation and Ashley Reeder Morgan, vice president of Marketing and Consumer Product Management joined the fun to demo the mini 13 and share their excitement around the launch.

📍🌈Follow the tour here: https://brnw.ch/21x3onp

A quiet moment at the end of the week and a beautiful reminder that meaningful work is happening all around us.

From the lab to the loading dock and everywhere in between, our Fujifilm teams are working hard to create new possibilities for the future and give the world more smiles.

Perspective changes everything. At Fujifilm, that spirit of curiosity inspires how we innovate, create, and work toward giving our world more smiles. ✨

When was the last time you looked at something from a new point of view?

📸: Landsat

In a world of tools and algorithms, there's still a place for something you can hold in your hands.

Fujifilm has been named one of TIME's 10 Most Influential Hardware Companies of 2026, highlighting the "analog charm" 😉 of our instax™ instant cameras and smartphone printers.

To our employees and the community that continues to create and share those memories, thank you for being part of what keeps us going and all the smiles along the way!

https://brnw.ch/21x1YOm

"Giving our world more smiles" starts with how we care for it. 🌎

This , we are celebrating the people behind the progress. Across the country, Fujifilm employees rolled up their sleeves and came together for everything from beach and park cleanups to planting flower gardens. Each action, large or small, reflects a collective commitment to protecting and preserving our environment.

What's one small way you're showing up for the planet today? Let us know in the comments below 🪴⬇️