Jeri Solomon Co.
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Strategy, systems, and client leadership built from 30+ years in the event industry.
05/22/2026
Simple is clear.
Sometimes it’s even elegant.
Do the thing.
Follow through.
Follow up.
Lift the weights.
Eat the protein.
Write the proposal.
Have the conversation.
Rinse. Repeat.
Chasing easy is like looking for a free lunch.
There’s usually a catch.
We love a quick fix.
One-and-done answers that let us feel like we’re making progress without requiring us to change much.
The best strategies for business and life are simple:
Commitment.
Consistency.
Repetition.
Better decisions.
Again and again and again.
We make it complicated because then we have somewhere to hide.
No matter how you look at it, the work has to get done.
You can make it simple or complicated.
Your choice.
Sometimes simple is easier when someone helps you stay with it.
Need that person? 🙋🏻♀️
If you’ve been in business for a while, you’ve heard the “Now what?” in your head.
Sometimes it sounds like:
I can’t keep working this way.
I know something needs to change, but I don’t know what.
I’m busy, but I’m not sure I’m building the business I actually want.
The thing that used to work isn’t working anymore.
I’ve outgrown parts of my business, but I haven’t figured out what comes next.
It might be internal.
A new phase of life.
A shift in energy.
A different relationship with time, money, family, or priorities.
Or it might be external.
Your systems are clunky.
Your offers need refining.
Your clients need more guidance.
Your pricing needs a closer look.
That “Now what?” feeling is usually the beginning of the next right move.
If you’re willing to stop long enough to answer it.
Most business owners try to push through, outwork it, or figure it all out alone.
That’s exactly what my Business Review is for.
We look at where your business is now, where the friction is, what’s working, what’s costing you time or money, and what needs to shift next.
Not a whole reinvention.
Just a clear, grounded look at the business you’ve built, what needs to change, and how it can better support the life you’re living now.
DM me REVIEW if you’re ready for that conversation.
05/13/2026
Every point in your client journey is doing one of two things:
Building trust.
Or creating friction.
It’s the quick reply that tells them what happens next.
The clear proposal that matches the conversation.
The contract that explains the scope before there’s confusion.
The follow-up that reassures them they haven’t been forgotten.
The delivery that matches what you said you would do.
That’s what makes a client feel taken care of.
Friction shows up when the next step is unclear.
When the client has to chase you.
When expectations were never fully explained.
When you over-promise, under-deliver, or leave too much open to interpretation.
Most clients won’t call it friction. They’ll call it
Feeling unsure.
Needing to think about it.
Going in a different direction.
A clear, consistent client journey doesn’t just make you look more professional.
It makes people feel
Safe.
Seen.
Guided.
Taken care of.
This is where trust is built.
Your clients probably won’t tell you where the friction is.
They’ll just feel it and move on.
Comment PEARLS and I’ll send you a few places to look.
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Stoneham, MA
