BW Design

Brand Identity Design

“After I finish a brand identity project, my hard drive is littered with perfectly good logos that just didn’t make it to the finish line for one reason or another. Sometimes these logos rest in peace, never to be seen or thought of again. Other times, I want the sun to shine on their face just a little more, and try to envision what the brand language might have looked like had they been the “Winning Logo.” Two of the logos featured here fit into that category. These logo concepts were developed but ultimately not chosen, but now live on through LogoLounge!”

BW Design – East Texas Graphic Design + Creative - New work featured in LogoLounge Book 11! Sometimes, even client-rejected logos can have a second life fully appreciated as examples of excellence in brand identity design.