Narrate Design

Now open in the Mid-Cities: a new 126,000 SF H-E-B Grocery Store designed to serve the growing Hurst-Euless-Bedford community.

The new store marks H-E-B’s 12th location in the DFW Metroplex and also includes the company’s 50th True Texas BBQ restaurant—another milestone in H-E-B’s continued growth across North Texas.

For over 20 years, Narrate has collaborated with Texas-based grocery company H-E-B to create exceptional retail experiences for shoppers and employees alike. Each H-E-B is unique to its setting, yet the experience encountered in every store is designed to inspire the same feeling: this is my H-E-B. We are so happy to help bring H-E-B to the people of Dallas-Ft. Worth!

Images courtesy of H-E-B Grocery Company.

Now arriving: a new era for the Tulsa International Airport! Celebrating the grand opening of the International Customs Facility, a visionary investment that enhances the travel experience while opening doors for Tulsa’s growth and global reach. We are grateful for the opportunity to design such a transformative project—congratulations TUL!

For National Travel and Tourism Week, we’re highlighting the 10 Tourism Information Centers we renovated across Oklahoma.

Each location was updated with a theme that reflects its region, helping travelers feel informed, inspired, and ready to hit the road.

Graphics and signage created in partnership with Hampton Creative

Good design looks effortless. Getting there takes teamwork, strategy, and a table full of samples.