Switchyard

Thank you to everyone who came out to Bold Fork Books to celebrate the launch of Tequila Wars with our editor, Ted Genoways – in conversation with Eliza Barclay on Wednesday!
This stop is part of a cross-country tour, as Ted brings Tequila Wars—and the true story of José Cuervo’s rise to power—to readers from coast to coast.

At Switchyard, we’re proud to have an editor whose work blends deep reporting with narrative force, and who continues to champion the kinds of stories that ask us to look more closely at the past to understand the present.

We’re grateful to all of the indie bookstores who have hosted us so warmly, and to all who joined us for an evening of literary community and spirited conversation.

📚 Missed the event? You can still order Tequila Wars here:
https://bookshop.org/p/books/tequila-wars-jos-cuervo-and-the-bloody-struggle-for-the-spirit-of-mexico/2680f35bcb4b2f14?ean=9780393292596&next=t

One month to go! Tequila Wars: José Cuervo and the Bloody Struggle for the Spirit of Mexico hits shelves May 6!

In this gripping new book, Switchyard editor Ted Genoways uncovers the dramatic, untold history of how José Cuervo’s small family distillery became an international liquor empire—surviving revolution, corruption, violence, and sweeping change in early 20th-century Mexico.

📚 Pre-order your copy now at Magic City Books https://magiccitybooks.square.site/product/tequila-wars/3006?cp=true&sa=true&sbp=true&q=false
or Amazon: https://www.amazon.com/Tequila-Wars-Cuervo-Bloody-Struggle/dp/0393292592

We’re thrilled to share that Mya Frazier’s “Power Failure: On Land and Abandonment,” published in Switchyard Magazine, has been nominated for a National Magazine Award! The ASME Awards recognize the best in journalism, and we’re honored to see Mya’s powerful work recognized among the finalists. Winners will be announced on April 10—stay tuned!
https://www.switchyardmag.com/issue-4/power-failure