Caliber Group, Inc.

Welcome to Trend Tracker, your bi-weekly briefing on the shifts shaping modern marketing.

This week's download: Brands beware, because juries just handed down landmark verdicts that could reshape how we use social media forever.

📈 What happened: Last week, tech giants Meta and Google lost lawsuits in California and New Mexico claiming they were liable for building intentionally addictive platforms for young users.

💭 Why it matters for marketers: This is the first of more than 1,500 similar cases to go to trial, and repeated losses could force platforms to fundamentally change how they operate. Platform design changes, age restrictions and new regulatory guardrails could significantly impact views, targeting capabilities and ad inventory in the future.

💡 How to respond: Watch this litigation closely to see its domino effect, and be prepared to adapt your social media and your brand reputation strategy quickly. The platforms aren't going anywhere tomorrow, but the rules of the road are changing fast.

Read about the cases here: www.nytimes.com/2026/03/25/technology/social-media-trial-verdict.html