Evoke Idea Group

https://www.fastcompany.com/91446151/pantones-2026-color-of-the-year-is-visual-tofu

Pantone’s 2026 Color of the Year is visual tofu In an era when every color is in all the time, where do you even go next? Pantone has a suggestion.

Cereal brand Kellogg’s has launched a bold new poster campaign featuring its logo cropped to show just the 'og'. Some think it's genius, while others claim many won't 'get' the reference. What do you think?

https://adage.com/creativity/work/hellmanns-got-people-named-heinz-change-their-name-show-their-love-mayo-over-ketchup/2552776

Hellmann’s got people named Heinz to change their name to show their love of mayo over ketchup The Edelman campaign took off from a social media post in Germany

To generate social media buzz around its first Super Bowl spot, CeraVe didn’t want to rely on the traditional playbook of just posting a teaser or uploading its full Big Game commercial to social media. Instead, the skincare brand recruited a fleet of more than 450 influencers to fuel speculation and lead the online conversation around the question at the heart of its Super Bowl campaign: Did Michael Cera create CeraVe?

Inside CeraVe’s Super Bowl influencer campaign Skincare brand CeraVe’s influencer push netted it 6 billion impressions before the Super Bowl had even begun.