Identity Resort Wear

Our first store, Identity Resort Wear, is located on Front Street in downtown Traverse City. This store is geared to provide and customize resort wear for the entire family. Identity is uniquely stocked with over 1000 designs, all relevant to our area, and is equipped with the most updated machinery to place them perfectly on your garment of choice. Our unique system of customizing creates a special look for each and every customer to take home and cherish their visit to Northern Michigan.