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09/10/2021
Swipe right for a framework that will help you clarify your impact-driven business concept in it's seed stages!
If you're an impact-driven startup in an early stage, you probably shouldn't be using the business model canvas.
Why?
Because it covers a larger scope than is necessary.
When you're in the seed stage, you don't need to worry about partnerships, resources, and activities as much as customers, their problems, and your solution.
The partnerships, resources, and activities all will amplify the problem-solution fit you establish in your early stages. Before you establish problem-solution fit, they're just a distraction.
How do you solve a societal problem better than current solutions with a sustainable revenue model?
Finding and operationalizing the answers to this core question should drive your activities at an impact-driven startup.
I've created a tool to help you map out and document the answers. I call it the Lean Impact Startup Canvas. You can see how it works by swiping right!
What does actual sustainable and systemic impact look like?
I'll tell you what it doesn't look like - a shoe company that gives away a pair of shoes to impoverished people for each pair sold.
This creates impact (gives people shoes), but it ignores every other part of the supply chain and other stakeholders.
Sustainable and systemic impact with this shoe company would instead look like:
- Equity and good wages for **all** employees
- Sustainably sourced materials
- An up-cycling program where old shoes can be returned and turned into other products
This helps the company because employees are more engaged in their work, they don't have to worry about sourcing when materials run low, and they can create new revenue streams from existing materials.
It creates systemic change in society because the employees of the company are being lifted out of poverty, and the manufacturing methods are engaging the circular economy, which will make other shoe companies take notice.
What is an example of systemic impact in business that you want to share?
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