AppMagic

2 Days Until AppMagic x AppFollow Webinar: “Are You Analyzing the Right Competitors?”🚨

On July 1st, our Head of Inbound Sales, Kirill Vaganov, and AppFollow’s Senior Customer Success Manager, Veronica Bocharova, will discuss how to:
✔️ Spot meaningful competitor signals
✔️ Analyze customer feedback behind competitors
✔️ Combine both insights and apply them to your product, A*O, marketing, CX, and growth strategy

Save the details:
🗓️ July 1, 2026
🕙 4pm CET
📍 Online

And don’t forget to register if you haven’t already: https://www.airmeet.com/e/4946b430-659c-11f1-afd4-6ba786a688f1?utm_source=AMFacebook

DTC is Already a $17B Market For Mobile Games 🤯

Before our eyes Direct-to-Consumer went from a nice-to-have feature to one of the biggest opportunities in the industry 💪

Now GDC Festival of Gaming and AppCharge have put a number on it: $17B!

In their report, they explore:
— What the fee changes set in motion
— The business and player benefits early adopters are seeing
— How DTC helps build a competitive moat

Our Head of Market Insights, Alina Zlotnik, shares that DTC revenue in the US grew 26% year-over-year based on AppMagic data 🚀

These days we can see how leading players like Monopoly GO! and Last War: Survival are actively investing in DTC. However, interestingly, many games aren’t aggressively pushing DTC purchases, allowing players to choose their preferred payment method freely instead.

Learn more about the state of the DTC market via the link: https://www.flipsnack.com/B68A798C5A8/direct-to-consumer-is-already-a-17b-market-for-mobile-gaming

Destiny 2 Daily Revenue on Steam Hits Record $3.7M Amid Final Update 🤧

We’re not crying, you’re crying! On June 9, Destiny 2 released its final content update, “Monument of Triumph”, as fans gathered to either say goodbye to a 7-year journey or nudge Bungie toward giving the series another life with Destiny 3.

This strongly boosted daily revenue, jumping from $290K on June 8 to $3.7M on June 9, bringing lifetime game’s revenue to $900+M on Steam 🚀

If that’s not an ending for the history books, we don’t know what is. This spike is, by far, the largest in the game’s timeline!

For comparison, the second-largest spike happened on May 6, 2025, when Bungie announced The Year of Prophecy and launched its first expansion, The Edge of Fate. Even then, daily revenue was 1.6x lower at $2.3M 🤯

While Bungie has said it plans to incubate new games (which we’re eagerly waiting for), we’re also keeping a close eye on its newest title Marathon. The game has generated $36M in total revenue on Steam since its March 2026 release, which is notably smaller than Destiny 2 generated in first 3 months after its launch. Marathon’s daily revenue peak of $263k on June 2 is also still far from Destiny 2’s highest numbers.

Learn more about Bungie’s portfolio performance via the link: https://appmagic.rocks/steam-publisher/Bungie/?sort=totalRevenue&utm_source=AMFacebook