Power 100

In a market where many companies talk about values, Jay Silver, founder and CEO of Helicon, shared what it looks like when integrity becomes part of the daily work.

His conversation with Greg Cummings shows how trust is built through clear standards, team pride, customer care, and the choice to do what is right, even when the easier path would protect profit.

For leaders in home improvement, construction, and home services, this PowerChat is a strong reminder that customers do not only remember the repair. They remember how they were treated when the problem felt serious, stressful, and personal. Built on trust is not just a message for Helicon. It is a leadership standard that shows up in the team, the work, and the communities they serve.

Read the full press release: https://power100.io/built-on-trust-practiced-every-day-how-jay-silver-and-helicon-turn-integrity-into-a-living-standard-across-florida-foundation-repair/

Watch the full interview: https://innercircle.power100.io/content/power100-powerchat-with-jay-silver/



Helicon

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In a marketing world filled with bold claims, fast fixes, and new tools promising better leads, Dave Marcy, Entrepreneur and Co-Founder of Awestruck Streaming, shared a much-needed reminder for contractors: the best campaign does not start with a media buy.

It starts with a clear conversation about the real homeowner the company wants to reach. In his PowerChat with Greg Cummings, Dave explained why data, OTT advertising, connected TV, and streaming strategy only work when they are tied to a clear goal, a real customer profile, and an honest plan built before the first ad runs.

For home improvement leaders, this conversation is a sharp reminder that smarter growth does not come from chasing every new channel. It comes from asking better questions, defining the right audience, and building campaigns with more care.

Read the full press release: https://power100.io/no-magic-bullet-without-the-right-conversation-dave-marcy-and-awestruck-streaming-show-contractors-how-to-build-smarter-ott-advertising-campaigns-around-real-homeowners/

Watch the full interview: https://innercircle.power100.io/content/power100-powerchat-with-dave-marcy/



Awestruck

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In a time when many leaders feel pressure to have every answer, Marques Ogden brought a more honest message to PowerChat Outside the Lines. Real leadership does not begin with looking perfect. It begins with knowing who you are, staying open to growth, and having the courage to change before life forces the lesson on you.

In his conversation with Greg Cummings, Marques shared how the NFL, business success, failure, rebuilding, and purpose shaped his view of authenticity.

If you lead a home improvement company, this conversation is a strong reminder that the leaders who last are not the ones who stay the same. They are the ones who stay real, stay humble, stay coachable, and keep becoming the leader their team, business, and community need.

Read the full press release: https://power100.io/be-authentic-be-real-be-you-marques-ogden-joins-greg-cummings-on-powerchat-outside-the-lines-to-talk-growth-humility-and-real-leadership/

Watch the full interview: https://innercircle.power100.io/content/power100-powerchat-with-marques-ogden/

NOTE: Outside the Lines brings leaders from outside home improvement into PowerChat to share lessons that help our industry grow stronger.



Marques Ogden

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