Route586
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Powered by innovative minds, we find joy in the journey of bringing ideas to fruition. Approaching everything we do with a service-based mindset, we live at the intersection where pure artistry meets professionalism.
BRAND STRATEGY AND IDENTITY KIT for HILLTOP ACTION COALITION by ROUTE586.
Assets include:
• Brand Narrative and Brand Strategy
• Complete Logo System (Primary, Secondary, Icon)
• Brand color palette + typography
• Practical Mock-ups to support rebrand roll-out
• Social Media Profile Assets
• Ready-to-Print Apparel Designs
• Custom Food and Drink Menu templates
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“With the opening of new developments and businesses flooding the neighborhood, HAC needs to serve as the role model for what it looks like for folks to advocate and communicate with the broader community.”
Founded in October 1989, the Hilltop Action Coalition (HAC) is a grass-roots organization that aims to uplift, preserve, and promote the vitality of the neighborhood. Initially formed by 300 neighbors and community members who wanted to keep the Hilltop a safe space for all, HAC has reimagined what activating and caring for the neighborhood looks like in action.
After 34 years of serving the community, HAC reached out to our team with a vision for a complete rebrand that reflects the organizations new initiatives and offerings! The task was to create a new brand identity that reflects the neighborhood the Hilltop is becoming without disconnecting from the deep roots of the historic community.
With this project, we had numerous meetings with HAC’s board members and staff to ensure we captured the essence of the organization correctly. Yet the most memorable moment for us was when we had the opportunity to conduct a community review session and gather feedback from folks who call the Hilltop home!
Collaborating with HAC to create a fun, vibrant, and welcoming foundation for their branding was a great experience and it’s been exciting seeing the updated website, new apparel items, and the Hilltop Action Journal circulating with a refreshed look! Much love to their entire HAC community for trusting Route586 with such an important project!
Complete project showcase: www.route586.com/portfolio/hac
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Our team is ready to help you streamline your storytelling. Visit our site to learn about our services and schedule a consultation today.
ROUTE586🚏 | Creative Marketing Agency
www.route586.com
07/20/2023
Route586 is a creative marketing agency that specializes in branding, strategy development, and storytelling. Powered by innovative minds, we find joy in bringing ideas to fruition.
Approaching everything we do with a service-based mindset, we live at the intersection where pure artistry meets professionalism.
We have an amazing track record for helping our clients bring their visions to life. Graphic design, web design, video production, content creation, copywriting - you name it, we deliver results.
For a limited time only, you can schedule a FREE consultation with our Design + Strategy team and receive:
• 30-minute virtual meeting to discuss your specific needs and marketing goals
• Access to our official meeting notes
• Project Outline that includes a tailored service package
If you've been hitting roadblocks with your marketing efforts or just need help bringing your next great idea to fruition, this is your chance to get your business moving!
Learn more about our approach, check out our portfolio + reviews, and schedule your free consultation at www.route586.com.
Questions? Send us a message and we'll get back to you asap!
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Tacoma, WA
