Hercules Gym

NEW TOY - Icarian Camber Curl - I fall in and out of love with biceps. During the times we're good, I'll work every curl machine in the building - all eight of them - and stop only when my elbows beg me, no more. Those are the good times. In our down days, nothing seems more boring and tedious than lifting my arm up and down, over and over again. In the dark times, I'd rather do forearms, for God's sake, because at least the burn makes me feel alive. We've been on the outs lately. A real rough patch. But I'm happy to announce that we're back, and better than ever - all thanks to the arrival of our new bundle of joy: the Icarian camber curl. It's reinvigorated my passion for training arms and shot straight to the top of my rankings of best bicep machine. That's the magic of fresh equipment. One new machine can awaken your passion for a movement - make you excited to train it, think about it, look forward to it. We're creatures of habit, us lifters, but we love a new toy as much as a five-year-old on Christmas morning. And when your goal is to keep lifting for a lifetime, that spark matters. You have to find ways to keep the embers of the romance burning. Because when the fire dies, so does your progress. Great gyms fan those flames. The rest smother them.

NEW TOY - Freemotion Chest - I probably shouldn't tell you this, but most gym owners are lazy people. There are definitely exceptions to the rule, I'm just not one of them. Throughout my life, I've been told some version of: "if you go any slower, you'll be going in reverse." How is it then, moving at the pace of a 100 year old Galápagos tortoise, with a staff numbered less than you can count on one hand, Hercules seems to be running circles around everyone else? Simple, the competition isn't just slow, they're comatose. Our one redeeming quality is that we're sort of obsessed with making the gym better and delighting our people. As Hercules makes money, we put large chunks of it back into the gym to buy the best equipment we can find. When we buy a machine the people love, it makes us happy. We're people pleasers, and I'm not too proud to say that we're more than willing to buy your love. They say in business, it's good to fish where no else is fishing. In our case, our pond is jammed packed with lots of other fishermen. The difference is, they're all fishing with crappy, old, broken poles and terrible, rusty lures. And even if by some miracle of nature, a fish actually bit, they may not even bother reeling it in. In short, they just don't care like we do.

NEW TOY - Panatta Circular Incline Chest Press - Hercules falls into the category of 'fancy-hardcore' gym. Let's break down what that means. 'Old-school' hardcore gyms are great because they've always attracted those truly dedicated to lifting. The downside is that some of these facilities feel ancient and like you might contract tuberculosis there. Commercial gyms offer a cleaner alternative, but that sterility spills over into the workout experience. The equipment and the crowd can feel generic and uninspired.

Fancy-hardcore means that we cater to the dedicated - those who live to lift - while staying clean and cutting-edge. It's the highest tier of hardcore. That’s why we bring in far more top-tier machines than anyone around — all while mopping and vacuuming daily. You get all the benefits of a modern, elite hardcore gym, without the infectious diseases. Fancy-hardcore is the premier hardcore experience. That's what we strive to provide everyday.