Fresh Alliance

Market Report 7.9.2026

🌾Market Update🌾
Tomato production is expected to slowly increase over the next two weeks from South Carolina, Tennessee, and Virginia, while California supply remains strong. Mexico is lighter on round tomatoes, Roma supply is improving, and snacking tomatoes remain very short but are expected to improve over the next 2–3 weeks. Lime supply is easing as more volume crosses the border, though larger sizes remain limited.

⚠️Supply Pressure⚠️
Lettuce availability remains challenging through the summer as disease pressure continues to reduce harvestable acreage. Broccoli and cauliflower are tightening, while artichokes and fennel remain at extreme levels due to ongoing supply constraints. Melon availability remains limited, with volumes expected to improve in the coming weeks.

🍓Fruit Outlook🍓
Avocado supply remains stable with strong volume from Mexico, California, and Peru, though Mexico is expected to shift toward smaller sizes soon. Berry markets remain steady with strong quality, while blackberries continue to face limited supply. Citrus markets are seeing tight availability on smaller sizes, with lemons, navels, and valencias trending larger.

🚛Freight Watch🚛
Freight markets remain active as limited truck availability and record-high fuel costs continue to push rates higher. Fuel surcharges are increasing across transportation providers, adding pressure throughout the supply chain.

🇺🇸 Fire up your Fourth of July with premium proteins!

🔥You can only pick one pair to eat at every BBQ for the rest of your life. Which team are you on?

A. Burger + Watermelon 🍔🍉

B. Sausage + Ice Cream 🌭🍦

C. Hot Dog + Corn 🌭🌽

Whichever pair you prefer, our team delivers quality, consistency & value across produce AND proteins, optimized just for your operation. Better Product. Better Pricing. Better Results. 🎆

Contact: [email protected]

Market Report 7.2.2026

🌾Market Update🌾
Tomato production is expected to slowly increase over the next two weeks in South Carolina, Tennessee, and Virginia, while California supply remains strong. Mexico is lighter on round tomatoes, Roma supply is solid, and snacking tomatoes remain very short due to transition and strong pre-holiday demand. Lime supply is improving, but larger sizes (175s and up) remain extremely tight, and table grapes are tight during the Mexico-to-California transition.

⚠️Supply Pressure⚠️
Lettuce markets remain active, especially on iceberg, romaine, and romaine hearts, as disease pressure continues to limit harvestable acreage. Cauliflower and Asian cut broccoli crowns are escalated, with broccoli expected to tighten further as July progresses. Artichokes, fennel, Brussels sprouts, asparagus, and melons remain some of the most challenged items in the market.

🍓Fruit Outlook🍓
Avocado supply remains stable with good volume from Mexico, California, and Peru, though smaller sizes are expected to increase out of Mexico soon. Berry supplies are mixed but overall quality is strong, with strawberries and raspberries in good shape while blackberries remain limited. Pineapple availability has improved, while cantaloupe and honeydew remain extremely tight heading into the holiday.

🚛Freight Watch🚛
Freight rates continue to rise due to limited truck availability and record-high fuel costs. Fuel surcharges are becoming standard across both trucking and sea freight. On the trade front, it has been confirmed that no USMCA tariffs will be implemented on fresh produce from Canada or Mexico.

Keeping it fresh and local! 🌊🚛

We're proud to recognize Charlie's Produce as a valued Fresh Alliance distribution partner. Since 1978, they've supported local growers while helping operators source quality produce with confidence. 🍋🤝

Thank you to the Charlie’s team for your partnership and dedication to keeping fresh produce moving across the West Coast!

From field to fork, what does it really take?

Fresh Alliance, Fresh Concepts Inc., and Black Bear Diner’s Cindy Wright went straight to the source with California Giant Berry Farms. Walking the fields and touring the cooling facilities gave us a front-row seat to the passion, precision, and care behind every berry.

A huge thank you to the California Giant Berry Farms team for their incredible hospitality and unwavering partnership. We left feeling shaken, stirred, and berry-inspired. 🍓🍹

Behind every great meal program is a strong procurement strategy 🌱🚛

At Fresh Alliance, we help operators source smarter with procurement solutions built on transparency, quality, and reliability. From direct grower partnerships across the U.S. and Mexico to daily pricing insights and logistics support, our team works to keep fresh produce moving efficiently from farm to table.

✔️ Boots-on-the-ground quality assurance
✔️ Strategic sourcing & contract management
✔️ Daily pricing from 100+ growers
✔️ Flexible logistics solutions through Fresh Finds Logistics
✔️ Customized support for foodservice, retail, and K-12 programs

Fresh produce procurement made simpler, smarter, and more dependable. 🍎🥦
Learn more: Fresh Alliance Procurement Solutions

Market Report 6.25.2026

🌾Market Update🌾
Production is increasing in South Georgia and South Carolina over the next two weeks. Mexico remains lighter on Round and Roma Tomatoes, while California supply is strong. Snacking Tomatoes are very short due to pre–Fourth of July demand. Lime markets are easing as more volume crosses the border, though larger sizes (175s+) remain tight. Hot Peppers are stabilizing overall, but Shish*to, Habanero, and Red Fresno remain the shortest. Table Grapes are tight due to Mexico-to-California transition, while California Tomatoes remain strong.

⚠️Supply Pressure⚠️
Iceberg, Romaine, and Romaine Hearts remain extremely active with disease and heat pressure limiting supply. Artichokes, Anise/Fennel, and Brussels Sprouts stay limited. Leafy greens remain a summer concern. Carrots have recovered with good supply and quality. Broccoli and Cauliflower are now on watch as heat builds.

🍓Fruit Outlook🍓
Avocados are improving with higher volume from Mexico, California, and Peru. Melons remain tight but are starting to transition. Berry supplies are improving as California ramps up and Mexico declines. Pineapple supply remains strong. Citrus stays tight on smaller sizes across lemons, navels, and valencias.

🚛Freight Watch🚛
Rates remain high due to limited trucks and rising fuel costs, with surcharges becoming more common.

D.C. was buzzing, and so was our specialty fruity cocktail. 🍓🍋

We teamed up with Produce Alliance, LLC and Fresh Concepts Inc. to sponsor the Welcome Reception at the 2026 International Fresh Produce Association Washington Conference, where fresh produce leaders gathered to take on Capitol Hill.

Cheers to you, Produce Pros, for always growing, moving, and advocating for fresh!